Xiaomi a company from China , known as Smartphone makers have achieved one more feather in their cap. The company had set an initial target of 15 million devices. In the year 2013 the company has not only reached the target but has overshot the same with the sales touching 18.7 million units of devices.
In the previous year 2012 the company had achieved the sale of 7.19 million smartphones, this means that the company with the sale of 18.7 million Smartphone’s in the year 2013 has recorded growth of 160% as compared to previous year, company reaching the revenue earning to around 2.08 billion dollars. In 2012 which increased to 5.2 billion dollars a growth of 150%. These figures speak of remarkable progress with the fact that the company has entered the market only in the year 2011, and has taken giant strides in the field of Smartphone sales.
Xiaomi incredible numbers gives an insight to Companys bright future
Xiaomi has introduced totally four new smartphones in the year 2013, In April it launched two variants, the Mi-2S and Mi-2A .Subsequently in July Xiaomi launched one low cost model Hongmi ,with a price tag as low as 130 dollars, and then the latest flagship product Mi3 in the market, in the month of September.
The company is quite successful in mainland China and enjoy a sound fan base , mainly due to its competitively priced Smartphone’s. The company mainly appeals for and inspires the loyalty of most of the customers for building a good fan base, the new launch products often gets sold out fast, usually within minutes, as the price is lucratively competitive.