Recently Samsung was fined with a whooping amount of $340,000 for false praise and negative comments about other companies. This incident first came into light internationally in April ,When Taiwana��s Fair Trade Commission (FTC) announced that it was going to open an investigation against the allegation. During the investigation they found out the allegations were true , according to the FTC Samsung used a “large number of hired writers and designated employees” to post in Taiwanese forums. The investigation also reveals that Samsung used third party marketing company for this , as claimed by Samsung originally. Two local marketing firms were fined a combined total of over $100,000 for their part in the marketing blunder.
When this activity of Samsung first came out , HTC was presented as the victim for defamation from the Korean companya��s army of commenter , but the FTCa��s report doesna��t clearly mentions the name of Taiwanese name. Instead it clearly mentions that the company paid people to “highlight the shortcomings of competing products.” The list in the report includes A�”disinfection of negative news about Samsung products,” “palindromic Samsung product marketing,” and the positive evaluation of Samsung products.
Both collectively and individually , these type of unusual marketing are known in the industry as A�”astroturfing.” While Samsung is not the only one in this business , its just it is been caught twice this year for using this practice .