The statistics point that the global sale of Apple’s iPhone in the last quarter of 2015 is 71.5 million handsets, which means that the sale of the devices in the world have declined by 4.4 % in the year. This is the first time that the sale of the prestigious iPhones has shown a decline. The company Ms Apple Inc has expressed fears of the possibility of the global sale Of Apple devices having reached peak in January. The company also expresses fear that the sale were likely to be further lower in the first quarter of 2016. The new figures from Gartner also elaborate on the slowdown.
Apple iPhone sales drop for the first time
The entire smartphone market in the world has seen the lowest growth rate in the last eight years, which amounts to 9.7 % rise only. Samsung and Huawei are the only two brands that have shown growth in the last quarter. Apple has plans of launching smaller iPhone soon, and this is estimated to fetch 5.5 billion from the sale proceeds with the prediction of 10 million unit sale. Though this is expected to make a small impact of just 2 percent in overall revenue. The lower end model 5c launched in 2013 has not been improved as Apple focused on the iPhone 6 range, which are larger and set in the premium range. Apple is expected to upgrade this model while bringing 5se model.
The market share of the company Apple has dropped from 20.4 % to 17.7 % in the end of last year, while the yearly figure shows drop of share from 15.9 % to 15.4 %.